Owned media beats paid media to the data advertisers want Good news for advertisers, media research enthusiasts and data fans last week as Conde Nast announced they will provide readership Read more ... Author: Kevin Sutherland 1 year ago
P&G: To rent or buy media space? Advertising agencies were outraged earlier this month following Procter & Gamble CEO Bob McDonald’s comments in a conference call with Read more ... Author: Kevin Sutherland 1 year ago