In the end it’s all about good old-fashioned editorial skills!

In the end it’s all about good old-fashioned editorial skills! “Paid, owned and earned are here to stay.” So said Keith Read more ...

Author: Sean King 1 year ago

Owned media beats paid media to the data advertisers want

Good news for advertisers, media research enthusiasts and data fans last week as Conde Nast announced they will provide readership Read more ...

Author: Kevin Sutherland 1 year ago

P&G: To rent or buy media space?

Advertising agencies were outraged earlier this month following Procter & Gamble CEO Bob McDonald’s comments in a conference call with Read more ...

Author: Kevin Sutherland 1 year ago

Content Adds Life (even in a downturn)

It has been well documented that great brands do not necessarily contract spending in an economic downturn and that the Read more ...

Author: agencybelle 1 year ago

Why the downturn will be good for content marketers…

The dark clouds looming over the UK and global economy could turn out to be the best thing that could Read more ...

Author: Sean King 1 year ago

It’s the real thing

Loved the latest news coming out of global superbrand Cola Cola (no less) talking about how they are moving away Read more ...

Author: Sean King 1 year ago

Opportunities rife at the marriage of TV and Web

2012 promises to be the year that the Internet and TV finally come together in a meaningful experience. It promises Read more ...

Author: Mark Gristock 1 year ago

16 Facebook,Twitter and QR code real life examples (pics)

Over the last few months I have been cataloging off-line instances of Facebook, Twitter and QR codes. Real life instances of Read more ...

Author: Andy Merchant 1 year ago

Is time running out for advertising and media agencies?

Two recent articles in the marketing press caught my attention and got me thinking… One was about how media agencies are Read more ...

Author: Sean King 1 year ago

Content is a boardroom issue

Something big has happened in client circles. It’s hard to tell exactly when it took place, maybe it has just crept Read more ...

Author: Sean King 1 year ago

Advertising via your wi-fi network

After reaching out to my Twitter network for social media podcasts, I was pointed in the direction of the Internet Read more ...

Author: Andy Merchant 2 years ago

What does a digital future look like for publishers?

I’ve been asked to talk at the Guardian Changing Media Summit. The theme of the session is a look into Read more ...

Author: Mike Burgess 2 years ago

Welcome to Social Digital Space

Welcome to Social Digital Space, which we hope will soon become a thriving guest blogging platform for comment, discussion and Read more ...

Author: Social Digital Space 2 years ago